IAR: MSN OKs Unicast Ads
The alliance means Unicast's Online Format Suite — including its Superstitials, floating ads, and in-page units — will be available throughout the Microsoft's (Quote, Company Info) MSN network, which claims an audience of 300 million users. For MSN, the deal will allow it to target the growing number of advertisers using the Unicast format.
"We are having not only the third leading provider of rich media solutions onboard," said Dave Chase, director of product development at MSN, "we're doing that on a worldwide basis as well."
