The strikingly beautiful mascot behind MSN Search's viral Ms. Dewey sure beats a guy in a chicken suit - at least that's what MSN is hoping.

The wisecracking Ms. Dewey is set in front of a futuristic cityscape and responds to users' search queries with a wide arrray of prop comedy and theatrics. Created by web shop Evolution Bureau, Ms. Dewey is played by actress Javina Gavankar.

Mirroring Burger King's explosively popular Subservient Chicken of 2004 by agency Crispin Porter + Bogusky, MSN is hoping its clever search engine mascot will grab market share from Google.

In September, Google attracted 45 percent of U.S. searches, versus a paltry 12 percent for MSN, according to AdWeek. Last year, Google spent $500,000 on advertising, while MSN Search spent $20 million. However, MSN's monthly search queries remained steady for the year, while Google's rose 57 percent, according to ComScore.