Microsoft has just launched site for search advertisers, providing them with tools for managing their online campaigns, reports MediaPost. Adlab.microsoft.com offers various analytics tools for developing keyword buy strategies and provides demos of various tools. The new effort apparently grew out of the AdCenter Lab, announced in January to help monetize MSN properties with ad sales.

The search-related topics that the new adCenter Lab site covers are paid search, contextual advertising, behavioral targeting and emerging markets (new channels; e.g., mobile), writes WebProNews. The behavior targeting-related tools, for example, can predict a user's demographic information based on online behavior - and attempt to determine whether a visitor is looking to buy or just looking for information.

A paid search demo shows the effect of "search funnels," or sequences of keywords used for conducting searches. A "keyword mutation detection" tool displays common misspellings of various keywords.

At launch, the site will contain data for about 10,000 keywords; eventually, information related to 10 million keywords will be included.