Ilte (in Italian): Msn Italy, winning strategies without dialers and porno

Stefano Maruzzi, country manager of Msn.it, said that MSN's decision to drop dialers, gambling and pornography advertisers proved successful. Starting last October, the portal abandoned 30-35 percent of its total advertising revenue, and doesn't seem to have a regret. Big brands are investing more and more in online promotion, "filling the gap" generated by the loss of adult advertisers.