SearchEngineWatch: MSN Expands Overture Ads

Search engine guru Danny Sullivan provides his take on the right rail listings expansion I covered in an earlier post. Danny elaborates on the fact that often MSN didn't choose to show Overture results at all for some queries, and now seems to be embracing search results from Overture with the right rail being used for listings inventory.

Interestingly, I don't notice broad and phrase match results in MSN, but I do see them in Yahoo. Broad and phrase Overture match results were added recently as an option for marketers.