AQuantive's Atlas, a provider of digital marketing technologies, announced the availability of MSN's adCenter within integrated search marketing and online campaign management system Atlas Search, part of the Atlas Digital Marketing Suite. adCenter provides an API (Application Program Interface) to Atlas Search, enabling clients to manage paid search listings on MSN as well as 30 other leading search engines.
Atlas Search has been part of a group of paid search companies participating in the testing of MSN adCenter, now in beta in Singapore and France, and on a limited basis in the U.S.
"adCenter's addition of paid search listings and integration into Atlas Search is a clear win for both organizations and particularly for the agencies and advertisers that have come to recognize the value of an integrated media solution," said Karl Siebrecht, senior vice-president and general manager of Atlas.
