The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

MSN Mobile Serves Up Display, Text Ads


Any room for ads?

Yesterday, display and text ads from companies like Jaguar and Paramount Pictures began appearing on the MSN Mobile portal.

The ads were launched via Microsoft's Advertiser and Publisher Solutions Group, the fruit of its ScreenTonic SA acquisition.

ScreenTonic provides Microsoft with "a platform specifically designed for managing and providing ads on mobile phones," according to InformationWeek.

Mobile ad sales reached $421 million in 2006. That figure is expected to climb to $5 billion by 2011 in US alone, according to eMarketer.

Global mobile ad sales will climb to $11.3 billion in 2011.

Search

Related Topics

Advertisement
Related stories:
  • Microsoft Redesigns Mobile Site Functionality
  • Subscribe to MarketingVOX|News

    Latest interactive marketing news Latest media planning news & facts Latest marketing data & research