Microsoft is integrating its sprawled multi-media ad network offerings into a single ad network unit, tailored to US clients. Labels consolidated under the Network include Drive PM, Windows Live, Office Live and XBOX Live, MSN, in-game ad network Massive and even partner sites like Facebook.

The conglomo, dubbed Microsoft Media Network, shall empower advertisers to try-and-buy any of Microsoft's media ad offerings without having to keep track of different contacts. Invoices will also be united.

Inventory will span the four major platforms where Microsoft serves ads: PC, mobile, gaming and digital TV.

Corporate VP Scott Howe attributed the melting-pot to how "there needs to be a single quarterback" in an industry that demands as much coverage — and intuition — as marketing does.

All sales personnel will use a common CRM system. The model is already live in the UK, Europe, Middle East and Asia; US users may access it as of March 1, with Australia and Mexico to follow.