Johar

Johar

Tribal DDB executive Paran Johar has been hired by McCann Worldgroup's MRM Worldwide as its EVP of digital strategy in North America, starting in June, reports AdWeek. Johar, who led the web media practice at Tribal DDB, will manage MRM's Los Angeles office and expand its work into areas of online advertising beyond web development.

Johar is quoted as saying MRM attracted him because it straddles online and offline. "All media is becoming more and more digital," he said. "An integrated offering is critical."

MRM's LA office does work for Intel, Microsoft and the U.S. Army.