Mad.co.uk: MP3.com and Columbia TriStar in online marketing partnership

MP3.com Europe has announced a major online marketing partnership with motion picture house Columbia TriStar in Germany.

The campaign takes place throughout April and Columbia TriStar is targeting MP3.com Europe's Metal/Alternative and Electronic/Hip Hop user groups with advertising information on the new horror film 'Darkness Falls'.

The article goes on to say Columbia is using this approach to build an email newsletter subscriber base, and this campaign follows on a similar successful promotion in February.