eMarketer: Movie Buffs Online

eMarkter takes an indepth look at Arbitron's "Cinema Advertising" Study reported here yesterday.

One data point of interest shows 75% of those who saw a movie last month have internet access. Additionally, movie goers spend 18% of their media consumption time with the Internet as opposed to non-moviegoers, who spend just 9%.

So, where should movie studios be advertising heavily?