Maybe MoveOn.org's new public interest PR firm, Fenton Communications, needs a second chance. It's first release, a rambling 674-word tract about CBS's refusal to run a MoveOn ad during the Super Bowl, put the most interesting news hook - that Bill O'Reilly said he was "surprised that CBS turned this down" - on the very bottom. Worse, the release, marked urgent, had the from address as Kawana Lloyd, and went straight into spam filters everywhere, when it would have been simplest to use the whitelisted MoveOn name.
Minutes later, an email release from MoveOn pointed to an online petition against CBS, yet the release did not mention or link to it. Oddly, the Fenton release repeatedly referred to MoveOn as MOVF. Search engine results for MOVF turn up an industrial supply Website. Not exactly a great start for MoveOn's PR campaign.
