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Motorola announced that it would launch Motorola iRadio, a subscription music service that moves from home to car to wireless headphones, all powered by a mobile handset, MediaBuyerPlanner reports. Initially, iRadio will have 435 commercial-free channels. The service also has features that let listeners identify and purchase the music they like. And, according to Motorola, the sound is of higher quality than satellite radio. When a call is received on the phone, the music is automatically paused.
iRadio has aggregated hundreds of channels of content through agreements with major labels and other producers. "Motorola iRadio lets us deliver top-rated talk content and custom music channels to listeners wherever they are throughout their day," said Jeff Littlejohn, executive vice president at Clear Channel Radio. He said the service has Clear Channel's "unqualified support."
Wireless carriers can extend their relationship - and their revenue source - with the customer beyond the handset by offering a branded music experience.
The service will launch later this year for about $7 per month, MediaWeek reports.