MotoPad on Maxim

Motorola has boosted its beyond-banner media spending with new experience-driven placements on Maxim.com, VH1.com and UGO.com.

Motorola is also sponsoring on Wirefly.com a new function - aimed at a young, mostly male demographic - that lets people create their own avatar-based wireless ring tones and share them with friends, reports ClickZ.

All advertising was created without the help of a creative agency and instead relied on Carat Fusion for media placement and publishers like Maxim for creative.

For example, Dennis Digital's Maxim.com is the host of a Motorola Pad section that lets visitors click around a purportedly bachelor-perfect living room to learn about its Bluetooth and other wireless products and feature ad copy (e.g., "Anyone with a cool pad will need to complement their style with some cool duds.").

ClickZ terms the copy "bland."