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Motorola Invests in TV Ad Targeting Firm


Two-trick pony

Motorola announced it has invested in INVIDI Technologies, a company that delivers addressable commercial messages tailored to the TV viewer.

The technology can accurately identify a viewers' age, gender, location and other characteristics for greater personalization while maintaining user privacy and confidentiality.

Last month Motorola announced it may call the mobile business quits to focus on radio, networking equipment and set-top boxes.

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