Internet Retailer: Internet shopping: Part of going back to school, says research report

Claria's Feedback Research arm reported that a majority of back-to-school shoppers were purchasing both clothes and, especially, books online. Online clothes buyers (54 percent) were up almost 20 percent over last year's figures and book buyers (62 percent) were up 5 percent. Only a quarter of those surveyed said they'd be purchasing school supplies online, which was down about two percent from last year.