Still dividing sentiments after
all this time

Parent company Google is investing a lot of time and money on turning YouTube into a profitable model. But when it comes to advertising, user-generated content draws less sponsorship interest than video developed by professional media companies, reports Advertising Age.

Google is running ads on YouTube on videos from 3,000 professional producers and 70 independent channels. That is a sign of the reality that while amateur content may be what YouTube and other sites are best known for, it's not necessarily what advertisers are looking for.

Google says overlay ads may not be the best fit for amateurs, a notion that may have stemmed from mixed reactions following the company's release of overlay ads last week.