DoubleClick release: DoubleClick Multi-Channel Shopping Data Shows Continuing Shift of Catalog-Driven Sales to the Internet

DoubleClick just released the first part of its holiday shopping report, showing that about 36 percent of this season's early catalog sales are occurring on the web. In the 2003 holiday season, only about 22 percent of orders were taken online, with the brunt of them taken at call centers. This year, call centers are reported to be seeing only about 35 percent of orders.