Avant|Marketer: Emerging Trends in Paid Search Marketing - Part I
Avant|Marketer: Emerging Trends in Paid Search Marketing - Part II

Ajay Segal, Avant|Marketer's managing editor, flushes out some of the hottest issues facing the search engine marketing (SEM) marketplace with Jupiter Research's lead e-marketing analyst Gary Stein. Overall, the interview is worth a read, touching on key SEM trends, including how the influx of content inventory might dilute quality for some marketers, organic search engine optimization and price-per-click search.