In what DM News termed "another advance for publishers seeking to deliver audiences to advertisers across channels," Meredith Interactive has introduced a feature to let readers shop the pages of More magazine on its site at www.more.com. Readers can click on each article of apparel for a direct link to the retailer's Web site. The Topik Solutions technology generates a pop-up link each time the cursor passes over an apparel item on a page with the new Shop MoreStyle feature. More launched in September 1998 as a lifestyle magazine for women in their 40s and 50s. Covers feature only models older than 40.
