iMedia Connection: Reaching the At-Work Audience

Following yesterdays round up of recent dayparting related research in eMarketer, iMedia connection does an excellent job of putting some meat on those bones.

Thereís no question the at-work audience has traditionally been among the hardest to reach. Generally, media most often used to speak to an at-work audience have been morning newspapers, some strategically placed outdoor, and some radio. Newspapers have often been used because working folk often read them on the trains or buses during their travels to their places of employ; outdoor is used from time to time because it can be placed ñ more or less ñ on commuter routes or around these places of employ; and radio is regularly considered because, at least in the days of old, it was often piped into the workplace.