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More Media Reviews in 2005

MediaPost reports that AdForum figures show a large rise in media account review activity for January and February 2005, especially among ethnic and teen-oriented shops, which saw 54 to 183 percent increases in the number of accounts up for grabs. Interactive shops saw a slight increase in February (up 12 percent from the same month last year) after activity dipped slightly in January as well as the entirety of 2004. Combined together, all agency searches were up 17 percent in January and 22 percent in February.

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