Fifty-seven percent of marketing firms will be hiring in 2006, up from last year's figure of 52 percent, according to Aquent Marketing Staffing's report "2006 Spending and Staffing Trends for Corporate Marketing Departments," writes BtoB (via MediaBuyerPlanner). The report found that corporate marketing departments plan to increase spending on internet marketing, branding and advertising.

Corporate marketing departments to increase hiring include project management, advertising, branding, direct mail and market research. Also, the report found that 78 percent of marketers fear turnover will be a challenge in the next five years, and 58 percent feel employee retention is a concern.