IAR: Overture Releases Contextual Ad Product

Olivier first reported on this last week, but this IAR story offers additional details, such as an answer to Olivier's question as to where these ads would run: "Overture announced four distribution partners: MSN, auto site Edmunds.com, the Away Network, and Advertising.com." Seems limited, but apparently it's not a bug, it's a feature:

"We're not going to go for very wide distribution," [SVP Bill] Demas said. "If you're an advertiser, do you really want to be on someone's blog?"

Well, excuuuuuuse me! How very 1999.