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More Customers Consider Stores, Catalogs, Sites Interchangeable

More and more shop-from-home customers are using stores, catalogs and the web interchangeably, as their convenience dictates, according to a DM News report on a study done by Adjoined Consulting. A full 80 percent of those surveyed said they used the various channels interchangeably, compared to only 57 percent who said the same last year.

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