The Globe and Mail: Buzz from a Fake Ad Spoof? Priceless

You remember the PUMA and Mastercard viral spoofs, right? well, here's an article that summarizes the story surrounding those and other spoofs efforts. The article also discusses the notion that many of these spoofs are actually planned by the advertiser.

With marketers hoping they will spread like wildfire across the Internet and then denying any involvement in their creation, this "subviral" approach calls for the appearance of these spoofs to be amateurish and non-commercial in nature so as to appeal to the commercially jaded audience of Gen Y. Many can generate more awareness for the advertiser than millions of dollars of television advertising.

(Thanks to reader Sanj for the tip.)