The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

More Retailers Like Staples Focus on Tablet Design

Office supply retailer Staples is launching next week an e-commerce site optimizes for shopping on a tablet. Tablet users will be automatically redirected to the site, which has been designed for touchscreen interactions. The reason, Brian Tilzer, VP of e-commerce and business development at, told Direct Marketing News: "Mobile is really a game-changer and it gives us the opportunity to fundamentally make shopping easier."

Other Retailers to Follow

Staples is hardly alone. 63.3% of e-retailers surveyed by Internet Retailer are considering a similar move, if not a new site, then at least optimizing their site for tablet shopping.  39.1% want to create a single site that renders depending on the device, 24.5% plan to rework site navigation for touchscreens and 17.3% will remove from their sites Flash.

Most Have Used Tablet as Purchasing Device

It is a smart investment, based on statistics that show the majority (63%) of tablet owners have made a purchase using their device, compared to just 31% of smartphone owners. This was one of the findings in a study released in November 2011 by Jumptap in partnership with comScore.

Data from Wave Two of "Understanding Mobile Audience" indicates that although purchasing is most widespread among PC owners (83%), younger tablet device users are closing the gap.

Indeed, 79% of tablet owners aged 18-34 report having made a purchase using their device, compared to 89% of PC users and 51% of smartphone users of that age. While purchasing is popular among all generations of PC users, the proportion of owners purchasing from tablets and smartphones is more segmented along generational lines: 50% of tablet owners aged 35-54 have made a purchase compared to 43% aged over 55, while 27% of smartphone users have made a purchase compared to just 12% aged over 55.


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research