The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

More Papers Join quadrantOne System


The quaadrantOne consortium of newspapers has its first new members, reports The Associated Press.

Publishers including McClatchy, AH Belo and Media General have joined founding members Gannett, Tribune Co., Hearst and The New York Times Co. in their effort to find strength in numbers.

quadrantOne was formed by the four large publishers to simplify the online ad buying and selling process on their papers' sites. The group's goal is to create standardized units that advertisers can buy in bulk.

Some of the papers joining quadrantOne are also part of Yahoo's newspaper consortium, involving classified job listings and cross-platform sales. So the papers in both are likely testing the waters to see which proves to be more effective over the long-term.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research