The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

More Bad Click Numbers for Google from comScore


comScore analysis reports slow growth in Google's paid click numbers, reports MarketWatch.

Paid clicks rose a paltry three percent in February, according to comScore.

Investors worry the slowdown in growth reflects Google's vulnerability to the economic slowdown, but this is not an opinion shared by all. Bank of America analyst Brian Pitz says the mild rise actually stems from the initiatives Google has put in place to cut the number of fraudulent clicks on its platform. So while numbers may depress, click quality is actually rising.

This sunny perspective did not stop the three percent drop in Google's share price today. The company is now trading at $443.50 per share.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research