comScore analysis reports slow growth in Google's paid click numbers, reports MarketWatch.
Paid clicks rose a paltry three percent in February, according to comScore.
Investors worry the slowdown in growth reflects Google's vulnerability to the economic slowdown, but this is not an opinion shared by all. Bank of America analyst Brian Pitz says the mild rise actually stems from the initiatives Google has put in place to cut the number of fraudulent clicks on its platform. So while numbers may depress, click quality is actually rising.
This sunny perspective did not stop the three percent drop in Google's share price today. The company is now trading at $443.50 per share.