Ad-supported TV, via mobile
Mobile ad server MoPhap and mobile video company Vantrix have announced the launch of a mobile video ad insertion platform called Ad Booster.
The platform delivers ads in streaming and downloadable mobile video.
The partnership will bring forth a host of targeting abilities. MoPhap comes a-toting behavioral and psychographic data, while Vantrix will handle device, carrier and network characteristics.
Ad Booster will debut under the Vantrix name. Vantrix currently powers mobile video content such as ABC News and The Weather Channel.
