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Montgomery Ward has launched a Spanish-language website, espanol.wards.com, and now has an "en Espanol" link on the English-language site to connect visitors with the new site.

Direct Marketing Services, the multititle mailer that acquired Montgomery Ward in 2004, has had a Spanish-speaking call center for several years, writes Multichannel Merchant (via MediaBuyerPlanner).

According to DMSI president David Milgrom, the company has learned that many U.S. consumers prefer to shop in Spanish.