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Monster.com Widens Digital Footprint with Behavioral Ads, iPad App

Monster.com is stepping up its digital presence, rolling out in-ad links that allow people to pick and choose the types of job ads they would like to see - including the ability to opt out - as well as an iPad app that it dubs the first of its kind for the device.

Opting Out

Monster is offering opt out capabilities to users via new Career Ad Network ads that contain an Interest Based Ad hyperlink. These prompt seekers to refine their cookie, allowing for more relevant results - as well as opt out of behavioral targeting by Career Ad Network altogether. Career Ad Network uses anonymous web browsing and job search behavior to show these ads.

Whether seekers - both active and passive - are actively looking for a job or just open to new opportunities, Monster is able to present relevant jobs outside of the traditional job search environment. This allows seekers to learn about opportunities and click directly to the employer's job posting to apply.

Job Recruitment App

Monster.com has also released a new application specifically for the iPad. It is similar to one it released for the iPhone last fall, but Vasu Nagalingam, Monster's senior director of product management, tells InternetNews.com there are advantages to the iPad application. "Most importantly for the iPhone and iPad app is that they aren't separate mobile apps you to have register for separately. It's fully integrated with your Monster account and you don't need to update anything. Everything is synched on the back end."

Job Boards Fight Back

Monster’s offerings are the latest in a series of upgrades job sites have made in response to social media pushing into their territory. http://www.marketingvox.com/searching-for-a-job-apps-social-media-are-in-online-job-boards-are-out-048528/ Monster also has plans to introduce social media-like technology that ranks candidates based on how well their applications fit requirements set by the recruiter. This product has been used by some of its customers since late last year, according to chief global marketing officer Ted Gilvar. (via the Wall Street Journal)

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