Money Mailer is refining its hyper local targeting capabilities with text notification for local businesses. The new service, which comes with real-time opt-in count reporting capabilities, allows such businesses as neighborhood restaurants to send text messages to customers during special promotional periods and slow sales days, among other messages.

The count reporting function collects data from each mobile text campaign to fine-tune future mobile marketing promotions. The new service was developed with iLoop Mobile.

Growing Push

Money Mailer is part of a growing push by coupons to not only go digital but also become as hyperlocal as possible. Groupon, a site that offers deep discounts for local services such as restaurants, auto detailing, spas and holistic healing, recently began segmenting its products to certain counties or submarkets instead of blanketing a general metro area.

Coupons.com also recently began offering hyper-local, mobile offerings to users: Its Show & Save coupons now include more than 12,000 such deals that can be redeemed directly from a mobile phone. The site also has launched an iPhone app that enables users to browse a list of available coupons based on their GPS location.

Consumers Want Coupons

Money Mailer is indicative of another trend of course: the huge demand by consumers ever since the start of the recession to get bargains via coupons. Overall, consumers saved about $52.4 million online from the launch of coupon aggregator's, RetailMeNot, coupon data report in April 2009 until the end of December 2009, according to MarketingCharts.