eMarketer: Getting The Message through to Mothers

Moms are turning out to be particularly vulnerable to email marketing. Lucid Marketing and BSM Media surveyed 139 mothers, determining that two thirds check their email three to four times a day and that nine out of ten say they either sometimes or often make purchases via email. Almost three quarters say that email influences their buying decisions. The findings are similar to a larger study done by AOL that showed that two thirds of moms go online to do product research.