Mokrynskidirect has allied with STG Media Corp., a print media research, planning and buying agency, to offer a new space advertising placement service geared toward driving online customer acquisition for catalogers, DM News writes (via MediaBuyerPlanner). For catalogers, the internet has gone from being simply an order-entry platform to a way to gain new customers, and Mokrynskidirect says space ads in targeted publications will drive traffic online and deliver measurable incremental sales.

Space Adsdirect will use STG's proprietary Print Media Buying System to provide print ad tracking, media planning, campaign management and print media buying for every print ad placed, according to Mokrynskidirect. "Using STG's tracking capabilities developed for the alliance, we capture responders and, more importantly, the sales made from specific ads," said Mokrynskidirect VP Wendy McLaughlin.