Mobile video marketing company Mogreet has launched a mobile campaign with NFL Players to promote the athletes not only on mobile phones but also social media and sports websites.

Consumers who text "NFLPA" to 21534 to get an exclusive video featuring Mark Sanchez, Brandon Jacobs, A.J. Hawk, Matt Hasselbeck, Darren Sharper and others in their lives off the field. The campaign also includes a chance to win a trip to the 2010 NFL PLAYERS Rookie Premiere in Los Angeles - a campaign that Mogreet is hoping will spread virally by giving participants mobile video invites to enter as well.

Standard Phones

Mogreet's mobile platform can reach fans with standard cell phones - which is what most consumers have. It does this by using MMS. "NFL PLAYERS did a terrific job not only in coming up with compelling video content but also integrating the text-to-shortcode into its annual brand campaign," says James Citron, CEO of Mogreet.