Boston agency Modernista took the phrase "less is more" to heart when updating its website. The agency's new online destination is "siteless" and dependent entirely on public resources, navigable by a menu bar in the top right corner of the screen.

When users "Google" the agency and click on Modernista, they are brought to the same results page — with an added nav bar. Clicking on "About" brings you to either Modernista's Wikipedia entry or Facebook page.

The agency's past work appears on Flickr, YouTube and del.icio.us. For company news, users are directed to Google News.

The radical format makes Modernista vulnerable to potentially negative news stories, which are as likely to show up under Google News as positive ones.

PSFK finds the effort inspired: "what better way to show clients you "get" Web 2.0 than to let the democratic process absorb you?