Modern Postcard will be announcing a series of new products at CES this week, including 3D Direct Mail, Network Mailer, and new list technology enhancements, along with new direct mail printing and service offerings, reports MediaBuyerPlanner. 3D Direct Mail is a new medium that gives recipients an "interactive experience" and can boost open rates to almost 100 percent, the company claims.
List products include Drive-Time and Closest X, which are geared toward helping electronics dealers target consumers who fit the right demographic profile and who reside within the area where the dealer stores are located. For instance, a dealer could find electronic game enthusiasts who have children, make more than $100,000 a year and live within a 10-minute drive of the store.
Closest X can be used to help clients find a very specific number of prospects residing closest to their place of business.