iMedia Connection: Jaffe Juice: Interview w/G.M. O’Connell - Part 2

A great follow up to last week's interview. Jaffe and O'Connell continue their banter in a style more a kin to a coffee shop discussion than a formal interview. Good insight, and highly entertaining:

Jaffe: I think there are other blurs occurring in the advertising world. Advertising as we used to know it is changing, and I think there are lessons in our digital world that have taught us how to take it forward. Madison and Vine is one example of how advertising in its rawest form is going to be rejected.

O’Connell: That’s right. I was talking to an analyst the other day and told him that there are two bookends out there in terms of the future of where advertising can go and where brands can be established and built. On the one side is Madison + Vine and on the other side is Interactive Marketing and the ability for brands to understand how to really build a relationship. The first side is sexy but at the end of the day, I don’t know that it’s the lifeline. We’re not betting on Madison + Vine.