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Mochila, Gigya to Enrich Widget Content Offerings

Media marketplace Mochila has partnered with widget provider Gigya to add inventory to its network.

Mochila will use Gigya's Wildfire technology to let clients distribute content in widget format. The client list includes media buyers and sellers, as well as publishers who syndicate content elsewhere on the web.

The deal presents additional opportunities for Mochila's partners to monetize their content. These include creators like Reuters, Citizen Image and Belo.

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