MobVision just announced the inclusion of new functionalities to Admoda, its mobile ad serving and ad management platform, according to a recent press release. The additions make it possible for Admoda to serve more elaborate ads on a CPC or CPM basis.

Admoda is now able to serve bespoke graphical ads, hybrid animated banner or text ads, animated and static banners, text ads and landing pages.

Other tools add new features to the interface itself. Multiple content creation, handset/country targeting options and campaign date-and-time delivery options are now accessible to the discerning mobile advertiser. Ads can also be run out-of-network.

MobVision CEO Terry Jackson said the heart of the strategy was to build a more prominent call to action within the ads themselves.