Consumer-generated content has been a big hit online, and marketers say the phenomenon will soon begin to migrate to mobile phones.

Some marketers have already begun incorporating mobile text messages and photos into traditional media, Ad Age reports. For example, Hewlett-Packard is sponsoring HP Courtside, which allows fans to post text and videos about games and teams to a Yahoo college-basketball page.

Also, music promoters have begun allowing fans to post text messages during concerts. And Nike and Intel, among others, have displayed consumer-created photos (taken by mobile phones) and other content on billboards in locations such as Times Square.

"User-created-content distribution will be gigantic," said Roger Wood, SVP-general manager Americas region, of Amobee Media Systems. "It's a bonanza for advertisers."