The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Mobile Music More Popular than Gaming

in-stat.jpg

The window of opportunity to catch wireless users interested in mobile music services may be closing soon, according to In-Stat analyst David Chamberlain: Those users are ready to buy new handsets and they're willing to pay extra for handsets that play music, and carriers without music services could end up missing a lucrative market, reports Mediapost (via MediaBuyerPlanner).

According to a recent In-Stat report, mobile music in the form of downloadable music files or broadcast digital radio is generating more interest among U.S. mobile customers than even gaming, which is currently providing some of the greatest mobile data revenue.

But widespread adoption of music applications could be slowed until issues such as pricing, revenue sharing, and digital rights management can be solved.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research