Revolution: New marketing techniques are damaging brands

A British Cable & Wireless study showed that, as anyone with a cell phone suspected, advertising via text messaging is considered about twice as likely to be irritating as a telemarketing call. And, worse, this negatively impacts the brand that does the advertising. Like with telemarketing and much direct mail, this could make the medium a haven for low-to-the-ground product and service companies that don't care much about their branding.