Try not to get too excited

The Mobile Marketing Association (MMA) shall add mobile video to the formats covered in its global mobile ad guidelines.

Topics shall include:

• Appropriate ad dimensions for maximum compatibility
• The maximum recommended file size
• Platform-agnostic file types

Mobile gaming will also be covered.

Whichever format you choose, the MMA recommends ads that require clicking be delivered either before or after an application is opened or closed, so as not to disrupt users.

The guidelines are open to comment and will be finalized in October. View the existing guidelines and industry glossary (pdf).