As mobile marketing continues to experience growth, so has the Mobile Marketing Association, the global association for the growth of the medium, MediaBuyerPlanner reports.

New member companies come from all over the world, including South Africa, Brazil, Argentina, Indonesia, Europe and North America, Mobile Europe stated. The latest companies to join include Crispin Porter + Bogusky, Discover Financial Services, Omniture, Synovate, and Sony Pictures Entertainment.

Other companies include: 24.com, Adfortel BV, Advertising Database, Banco Citibank, Be-Mobile, BIG Evolution, Breeze Tech UK, Ez Texting, Foundation Media Group, Indiagames, InMarkit, Media 24: Emerging Markets, Mobile-research.at, Mobilize Systems, Neo Network USA, Netcore Solutions Pvt., One2Many.BV, PlayNetwork, PT. Monstermob.com Indonesia/KapanLagi.com, Ryan iDirect, Telcordia Technologies, WAPJA.NET and Xipto, Incorporated.

Mobile marketing budgets are expected to rise 40% this year, and will attract $6.5 billion in ad revenues by 2012, according to eMarketer.