DM News: IAB Hands Out OMMAs for Top Online Campaigns

The Interactive Advertising Bureau (IAB) gave Online Media, Marketing and Advertising Awards to Beyond Interactive for its "M&M's The Great Color Quest" campaign (brand awareness and positioning award) and mOne for its "Ameritrade Last Market Hour" (direct response). Industry gadfly and one-time IAB leader Rich LeFurgy was given the lifetime achievement award. The DM News story linked above has more on other categories and runners up.