Major League Baseball wants to wet its beak from both the subscription and advertising revenue troughs, reports Investor's Business Daily.
The MLB will not only charge a subscription fee for viewing live games online but also serve those viewers ads. This dual-revenue model goes against what CBS recently did with its streams of the NCAA March Madness tournament: Two years ago it was ad-free but cost a fee to view the games; CBS then switched to a free but ad-supported model.

MLB first served ads within streaming games last year and this year is fully embracing that revenue model. Only games outside of the viewer's local market are available for streaming online. Video is becoming increasingly attractive to advertisers. MLB offers advertisers geo-targeting.

The league currently has 1.3 million subscribers total - for all its offerings. In addition to adding advertisements, MLB raised the subscription by $10 to $89.95 for a season pass.