Mix Me In, a music app that allows fans to tinker with how they can view and listen to new releases, has made its way to the "New and Noteworthy" section of Apple's App Store.
Mix Me In takes songs and breaks them down into different streams, isolating the lead singer, guitar, drums, backup singers and keyboards. It then allows users to mix the streams together any way they want, along with alternate acoustic versions of each stream.
Users can, for instance, change a synthesizer to a classical piano or an electric guitar to an acoustic guitar - as well as mix their own voice or instruments onto the streams. They can also upload their mixes to the Mix Me In website for anyone to hear.
Just the Beginning
Grammy Award winning producer Dallas Austin and Fried Green Apps, the app's developers, are encouraging artists to release original material in the Mix Me In format. "This technology will change how records are produced and how fans listen to music," says Austin, producer of artists like Gwen Stefani, Michael Jackson, and Pink.
According to Fried Green Apps CEO Bill Pike, the Mix Me In app is just the beginning. "We are in discussions with major artists to release new original music powered by Mix Me In's technology. This will give fans greater control over how they interact with their favorite artists just like Mix Me In gives them greater control over how they interact with their favorite songs."
Mix Me In is the latest example of content producers and advertisers driving traffic by developing apps based on user interaction. In fact increased use of such interactivity will drive the next era of web development, Nielsen Company recently reported (via MarketingCharts).