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Miva to Build U.K. Pay-Per-Call

Miva and Ingenio will build a pay-per-call lead-generation solution for the U.K. market and expect to launch it in the third quarter, ClickZ writes. The service, available in the U.S. since September, allows companies without an online presence to bid for leads delivered via phone calls instead of clicks to a website. As with Miva's pay-per-click services, advertisers bid for placement in search results, which are displayed on sites in the Miva Media Network.

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